![]() They provide Google with more content to crawl, and this content is often keyword rich. There are other ways reviews can benefit SEO too. The more popular a site, the higher up the search engine ranks it’s likely to climb. Your search results will be more informative and more appealing to the user (and include stars and Seller Ratings), increasing click through rates and signifying to Google that your site is popular. One of the first things we mentioned was discoverability, and working with a Google Licensed Partner has several benefits here.įor a start, you can make use of Rich Snippets. What’s more, you can use customisable widgets to share product reviews on your landing pages, so when a customer clicks through, they have trustworthy user generated content at their fingertips. PLAs with stars receive far more interaction than those without, and when you combine that with a strong Seller Rating you’re onto a winner. Product Review StarsĪs well as company reviews, you can automate the collection of product reviews, share these with Google, and get product star ratings that give your Shopping campaigns a competitive edge. In turn, these stars give shoppers confidence in your brand and significantly improve your chances of driving high quality traffic to your site.Īs your click through rates improve, so does your Quality Score, reducing ad spend. This gives you stars against organic results and PPC Ads. When you collect company reviews through a licensed partner, you qualify for Google Seller Ratings. Here’s a closer look at the benefits of using a platform like REVIEWS.io: Google Seller Ratings Review content is no longer confined to your website or social media, but extends to your Google presence - in organic search, Ads, Google Shopping campaigns and Google Local. Why Use A Google Licensed Partner?Ī good review strategy is about full reputation management, and that’s where a Google Licensed Partner comes into play. But how, exactly, do you get Google to see the reviews you collect?Īs one of just a few Google Licensed Review Partners, REVIEWS.io is authorised to submit verified customer feedback for use across the search engine, boosting visibility, reputation and conversion rates for your brand. And when Google recognises them, they can work wonders for your SEO. They provide shoppers with an honest, first hand opinion of your brand, its products and service. And since that journey typically starts with a Google search, it’s here you need these things to be established.Ĭustomer reviews are powerful trust indicators. ![]() If you want to get ahead in digital commerce, there’s two boxes you need to tick early on in the buyer journey - discoverability and trust.
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